Farm Bureau promotes the link between soy and meat
June 27, 2011
Wayne County Farm Bureau - Fairfield, IL
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For years, the Illinois Soybean Association (ISA) in conjunction with Illinois Soybean Checkoff have tapped the resources of county Farm Bureaus in Illinois in order to help them promote the soybean. This year, the goal of ISA's effort was to promote the link between the soybean and the livestock industry. Through a grant from ISA, the Edwards, Wayne, and White County Farm Bureaus put together a public relations campaign to educate consumers on this important feed nutrient for hogs and cattle. It is increasingly important for farmers and the public to be aware that 95% of US soybean meal is consumed by livestock. This "Animal Bean Connection" is an important relationship for the future of soybean growers, livestock farmers and the economy. Promoting soy fed livestock and educating the public and farming community is a top priority of the Illinois Soybean Association. The campaign featured three different billboard messages that were placed at the four-way stop in Grayville, IL. In addition, those messages were placed on the websites of the sponsoring county Farm Bureaus, as well as in the July 2011 issue of the Wabash Valley Ag News. For more information about the soybean and the Illinois Soybean Association, go to www.ilsoy.org.